SEO Sheffield

Sheaf Media are proud to be based in the fine city of Sheffield, we believe that business in the city is continuing to grow and we want to be part of that growth in 2011 and beyond.

Search Engine Optimisation will continue to grow also and we predict that in the next 5 years it will be imperative that all businesses have a strong online presence.

Obviously the aim of Search Engine Optimisation is to get people to your website and ultimately increase yours sales through this traffic, the important factor here is how much traffic there actually is for the keyword(s) you are optimising.

Google does provide some useful information on how much potential traffic there is for individual keywords and they divide the calculations into 3 separate categories;

Broad Match – Broad Match will provide results for the most primitive form of keyword traffic, using; SEO Sheffield as an example

Broad Match would also trigger traffic results for the following phrases;

‘Sheffield Web Design Agencies Who do SEO’
‘Presentation for Sheffield Businesses on SEO’

You can see that the words that make up the keyword are not in the order of the original search.

Phrase Match – Phrase Match results are more targeted and are often used to gauge traffic for any particular keyword(s) – using the same example; SEO Sheffield

Phrase Match would trigger traffic results for the following phrases;

‘Who Does SEO in Sheffield“’
‘SEO Presentation in Sheffield’

The words that make up the keyword are in the correct order but may have other words in the phrase, they could be at the beginning , end or in between!

Exact Match – At Sheaf Media we like to work with ‘Exact Match’ as although it may provide the lowest figure we believe it gives the most accurate indications as to whether a particular keyword is viable and worthwhile in pursuing with regard to Search Engine Optimisation.

Exact Match results are based entirely around the keyword being searched for ie ‘SEO Sheffield‘; with no deviations whatsoever so the results returned are targeted and give you an excellent indication as to whether there is sufficient traffic.

Here are some traffic indications for a variety of ‘Sheffield Business’ related keywords, they are all ‘Exact Match’ and are per month;

 

These keywords are literally the tip of the iceberg, there are thousands of others including broader keywords which may not necessarily include a place name ie ‘Designer Kitchens’

 

 

Sheaf Media can create an SEO Report for any business and base it around keywords of your choice or around keywords we think are relevant to your business, the report is extremely useful and will provide excellent information regarding the optimisation of your website.

The report is free and there is no obligation thereafter, it can be requested via our contact page or by calling us on 0845 094 0217.